Americans live on fuel. We consume fuel like no other nation.

The recent economic downturn has helped to lower global energy prices. However, as gas prices have declined in the past few weeks, consumers have not resumed their gas-guzzling habits.

Our pocketbooks are hurting from the overall economic crisis, and we can’t afford to return to our oil addiction. In this overall climate of thrift, we have been permanently impacted by the gas crisis and are pushing to reduce our reduce fuel dependency and to explore alternative energy.  As the economy recovers, expect oil prices to rise again, experts say.

Images help to document our lives. Americans use the power of the image to connect and share frustration.

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Gas Station Signs

It’s an iconic American image. But there’s something more: We’re sharing a “collective pain” at the gas pump.  We can all relate to standing in shock at the pump over the past year, watching in disbelief as the tally  ticked upwards.

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Hybrid Pride

Americans take pride in owning hybrid cars and eager to share images of their eco-friendly cars.  Many take sincere joy in showing-off their superior miles per gallon ration and discovering support of more fuel-efficient vehicles by capturing images of “hybrid only parking” preferential treatment.